In cities and suburbs across the country, large numbers of people spend inordinate amounts of time at bus stops and transit malls. Throughout these idle minutes, transit shelter advertising burns its way into the minds of commuters everywhere. Bus shelter advertising is an effective medium through which businesses can promote their services, because the ads are seen repeatedly by riders, motorists and pedestrians.
Out-of-home (OOH) advertising is far more effective as a promotional tool than other more traditional mediums, because ads displayed in public cannot be muted like TV commercials or discarded like junk mail. In populous towns and major cities, people are exposed to various forms of OOH ads everyday of the week, from billboards and vehicle wraps to transit shelter advertising campaigns. For businesses that seek consistent exposure without the high cost of building wraps or the wastefulness of mailings, transit shelter advertising deals are among the best of options.
Bus Shelter Advertising
Buses and light rails are used by thousands of people daily throughout every community in which mass transit services are available. Along the many stops that fall upon the routes of each bus line, the waiting benches are often surrounded by transit shelter advertising. Most of these ads take up full shelter sides with fetching images and memorable logos, and some are even lit for clearer prominence both day and night. Transit shelter advertising is one of the most effective mediums through which businesses can reach the widest range of consumers, because endless amounts of people see and memorize these ads by the hour.
Mass Transit Commuters
Commuters change buses at multiple stops along routes between home, work and recreational spots. Some of these commuters read books and magazines to bide their time while others send texts and listen to MP3s on their iPods, but most of them will notice the large format digital printing found on numerous transit shelter advertising campaigns. When the minutes spent at various stops are all added up, many commuters will have spent hours each month imbibed with transit shelter advertising. Depending on the needs of individuals, commuters might find the perfect deals on computers or insurance policies through these ads.
Drivers pass countless bus stops with every tank of gas, many of which fall along their regular routes between home and work each day. Some drivers flip their radio dials whenever commercial segments start, yet they do not have the power to switch off transit shelter advertising signs. Whether these routes are freely flowing or congested with traffic, drivers are flanked with eyefuls of outdoor advertising on every passing block. The ads featured at bus stops are particularly impressionable upon passing motorists, because the images are often memorable and the slogans are typically catchy.
Bus stop ads are perfect deals for businesses looking to make affordable lasting impressions upon vast segments of the public. Explore the option of transit shelter advertising to see the huge impact that it can have on your business. Best of all, transit shelter advertising is one of the least expensive mediums of large format digital printing, which makes these ads ideal for smaller businesses that cannot afford billboards or building wraps.