Billboard advertising is a time-honored method for attracting people to businesses, name brands and coming attractions. Regional and national businesses alike use billboard advertising regularly to keep the public informed of the latest releases and specials. The fashion and entertainment industries have also benefited from the power of out-of-home (OOH) advertising, with clothing labels and TV networks promoting their latest offerings in large format printing above city streets and open highways throughout the country.
People are bombarded with physical and digital media on a daily basis, but no medium wields the panoramic sensory impact of billboard advertising. Whether driving by car or traveling by train or bus, billboards for radio shows and Hollywood features are constantly seen in large format printing. From the largest of cities to the longest of rural highways, commuters are informed of the biggest current attractions through the power of billboard advertising. Other mediums like newspapers and magazines are declining in the face of the Computer Age, but OOH advertising remains timeless in a world that is constantly on the move.
City streets are flanked with large advertisements on virtually every block, from the displays inside department store windows to the signs on passing buses. Billboard advertising signs are often seen on top of buildings, especially in the vicinities that draw large volumes of foot traffic. In crowded areas, large outdoor advertising is one of the most effective ways to attract high numbers of people to a business or special event. Some people still read the papers while others have taken to smartphones, laptops and pads, but everyone young and old takes notice to the overwhelming presence of billboard advertising.
Fashion magazines have their own special niche, but clothes are most effectively sold through the power of billboard advertising. Apparel sells in modest quantities through other mediums, but fashion is more compelling to consumers when boldly displayed on larger than life models. For major malls and department stores, outdoor advertising is the most effective way to draw heavy volumes of passing commuters through the doors. Some people stick to practical clothes while others snap up anything trendy, but retailers risk missing out on these markets without the power of billboard advertising.
Movies become blockbusters through the power of billboard advertising, and some of the most striking cinematic billboards have become legendary in their own right. With titles and taglines displayed in large format printing, billboards have been the most effective OOH tool of Hollywood for many decades. Television networks also make extensive use of billboard advertising in order to promote hit shows, new programs and special telecasts. For modern commuters and pedestrians, the sizes of these billboards serve as reminders to tune out the internet and tune into the latest must-see programs during certain nights of the week.
Billboards are the perennial medium for advertising to people across many parts of the world. Get your business more widely exposed to the public at large by promoting your trade with a larger than life, outdoor advertisement.