How closely have you looked at the vehicles in your city, surrounding towns or while driving through your state? If your focus is on the road and not a digital device in your hand, you may have noticed that some vehicles are trying to communicate a message to you. This way of reaching people has become known as Vehicle Wraps, Vehicle Wrapping or Vehicle Advertisement; a form of outdoor advertisement that is always on the go.
Vehicle wraps are an effective ways of promoting a product, company or business. It is a mobile marketing, branding and advertising tool that is effective in communicating your message to people on the move. Colorful, high-resolution graphics covered in protective laminate, vehicle wraps bring your advertisement alive. They are billboards on wheels. Going anywhere the road goes.
Vehicle wraps are large digital prints made to showcase a product or communicate a company’s brand or a person’s message. Vehicle wraps are typically seen on vehicle fleets such as vans, busses, and taxis; usually commercial vehicles. However, individuals can also wrap their vehicle to spread a personal message as well. With everyone being so mobile, vehicle wraps are a perfect form of advertisement for reaching people that are always on the go.
Once in place vehicle wraps not only reach a local audience, they can also reach a regional or national audience as well. Wherever the wrapped vehicle goes, the advertising message you’re using to market your product or company instantly follows.
As for cost, few, if any form of advertising offers a lower cost per impression than vehicle wraps. Think about it. A well-designed advertisement, wrapped on a vehicle, driving around a large metropolitan city every day; that’s millions of potential impressions per year.
Vehicle wraps are simply an amazing way of reaching and communicating your message to people on the go. With 90% of travellers noticing graphics on wrapped vehicles, 75% of consumers forming impressions about a company based on their fleet graphics, and 30% of consumers basing buying decisions on impressions they receive from company vehicles, what better way to attract customers and build your companies brand awareness than with vehicle wraps.